Facebook vs. TikTok: The Best Platform for Promoting Your Business
Facebook vs. TikTok, which platform is best for promoting your business online? With over 2.1 billion daily active users globally (Statista, 2024), Facebook remains the largest social platform in the world. What’s even more significant? 43% of Facebook’s global audience are women (Statista, 2024). For women in business like you, this presents a powerful opportunity to show up, share your expertise, and promote your business online on Facebook.
But What About TikTok?
While TikTok has gained massive traction, rumours are swirling about potential bans, particularly in the U.S. While nothing is certain, TikTok continues to invest in features like TikTok Academy to attract advertisers and creators.
So, you might ask: "Is Facebook still worth my time?"
Short answer: Yes! Let’s break it down.
Facebook Groups: Why They Still Work
Targeted and Trust-Based Engagement: Facebook Groups provide a focused, niche environment where people gather intentionally: whether it’s to learn, share, or grow. Unlike the fleeting nature of other platforms, Groups allow you to build deeper trust with an audience aligned to your message.
Consistency Wins: The Facebook algorithm favours Groups and Live Videos over page posts. By consistently posting value-driven content, sharing stories, or starting discussions, you can achieve higher organic reach without paying for ads.
Longer Shelf Life for Content: TikTok’s fast-paced nature is great for short-term virility, but Facebook Groups allow your content to stick around, whether it’s a valuable post, a live replay, or resources like PDFs or videos.
Reels in Groups = Visibility: Facebook now allows you to share Reels within Groups (Meta Updates, 2024), blending short-form video engagement with the power of group visibility.
How Does TikTok Compare?
TikTok’s Growth: TikTok has 1.58 billion monthly active users worldwide (Demand Sage, 2024), with high engagement among users aged 18–34.
Viral Potential: TikTok is perfect for creative, trending, short-form content and attracts massive attention quickly.
Time Spent: Users spend an average of 95 minutes daily on TikTok (Linearity, 2024), higher than Facebook.
The Catch?
TikTok thrives on trends and quick content, but we see it as lacking in the structured, trust-based engagement that Facebook Groups offer for growing an intentional, niche-driven audience.
Where Should You Show Up?
Facebook vs. TikTok: Which Platform Is Best for Promoting Your Business Online?
If you’re looking for deep connections and long-term visibility, Facebook Groups are your answer. Both platforms have their place, but here’s the truth:
If you want:
✔ Deep, meaningful connections
✔ A space to showcase your expertise
✔ Consistent visibility for your business
…Facebook Groups are the clear winner.
When it comes to promoting your business online, Facebook Groups allow you to nurture relationships, create long-term value, and show up with confidence. This makes Facebook ideal for women ready to stand out, share their strengths, and grow their online presence.
Quick Tip to Get Started
Looking for a way to stand out and showcase your expertise?
Join us for Feature Friday!
Every Friday in the Girls Talk Business Facebook Group, you can share a short story, tip, or insight related to your business in our Feature Friday Thread.
Here’s how to make the most of it:
✔ Be authentic: Share real insights and stories.
✔ Be consistent: Show up regularly to stay top of mind.
✔ Be helpful: Offer value that makes others see you as the go-to expert.
Join the conversation and let your business shine!
Not a member of our Facebook group yet?
Join us here 👉 Click this link to Join. See you this Friday!
Ready to Stand Out Online?
Visibly Wednesday
Every week, our exclusive members use Visibly Wednesday to share their offers, promote their expertise, and showcase how they’re standing out online.
If you’re ready to:
Gain visibility
Promote your expertise with confidence
Grow your business
See you inside the group!
Ines x
Founder, Girls Talk Business
Sources:
Statista: Facebook Daily Active Users, Q4 2023
Statista: Facebook Gender Distribution, 2024
Demand Sage: TikTok User Statistics, 2024
Linearity: TikTok Engagement Stats, 2024
Meta Updates: Facebook Group Reels
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