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What I learned from Quails eggs

Updated: Nov 2, 2023

Hi, I’m Sarah.

Welcome to my little corner of the GTBNZ website!

I’m a strategist and coach for service businesses that want to create a profitable business, scale beyond the hourly rate, and have time to live life along the way! (aka not sacrifice every hour, dollar, and relationship for the goal).

My coaching style is a little different. Working with me, we start with your values & use them as an anchor, that way we know we're creating something you’re aligned to. After all, you want to build a business and life you love, right?

My journey to get here hasn’t been a textbook example.

Yes, I did my studies in marketing, but I firmly believe it’s been my experience of building two service businesses from the grass up and selling them at their peak – as well as +20 years of helping others grow their businesses, that I’ve really learned the important lessons that I share with people like you.

Are entrepreneurs born or bred? Who knows, but my journey started pretty young….

As my peers were playing hopscotch at the tender age of 8, I was selling quails eggs to delis and restaurants. Whilst we were both trying to hit the right number, theirs was with a pebble on the pavement, & mine was on a plastic Casio calculator.

Looking back, it was all part of the journey to becoming the person I am now. Academically, I struggled, my dyslexic mind saw things in a way that didn’t get me grades.

I was led by passion, creativity, and optimism.

But hey, just to be clear, I don’t have a woeful story of failure to success.

I got comfortable with failure… & comfortable with getting back up.

Where you see a locked gate, I see the gap where one of the poles rusted.

Where you see an offer that flopped, I see the simple tweak you can make.

I know you don’t want to become a strategist or marketing expert, you want to do your thing – spend more time in your zone of awesomeness, serving your clients - & you need help to figure out the easiest way to get there- I've got your back.

I meet you where you’re at & help you to connect - with your business, your values, your ideal clients, and people in my extensive network who may be able to help you.

Here are a few identifiers that the majority of my clients shared when we started working together. If any of these resonate with you, we may be a great fit;

🎯You’re ready to scale beyond the hourly rate and create a sustainable, profitable business that aligns with your values.

🎯You currently don't know where to put your focus and have a never-ending 'to do' List.

🎯You don't want to do business alone anymore and struggle with mind clutter from imposter syndrome, procrastination, and decision fatigue.

🎯Your currently attracting some clients but need a strategy and actionable plan with guidance and accountability to be able to implement it.

🎯You want to move beyond exchanging time for money and earn what you are worth.

Whether you’re working with me 1:1 or through one of my 6-month group coaching programs your strategy is always unique to you.

Outside work you'll usually find me on the tennis court with hubby, SUP-boarding or teen-wrangling!

I get the best results working with: Creatives, B2B, Entrepreneurs, B2C, coaches, and professional services.

I’m also an approved service provider for the Regional business partners network.

If you’re a NZ business, you may be eligible for up to $5k of co-funded. Pretty awesome, I know.

Not surprisingly, there are a few criteria that you need to meet to be eligible – but it’s not an endless process of jumping through hoops! Mention this when we have a zoom cuppa and I’ll fill you in on the details.

Let's have a zoom cuppa, email me


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